Meridiana becomes Air Italy
Copyright: Gianluca Conversi

Meridiana launches new look Air Italy

Ambitious business plans aim to take Air Italy to 10 million passengers by 2022. Air Italy will provide travellers with an innovative, sophisticated and stylish carrier, offering an enhanced travel experience. New Milan Malpensa-Bangkok route announced, to start September 2018. Eight new aircraft, 3  Boeing B737 MAX and five Airbus A330-200 to join the fleet in 2018. New code-share agreement between Qatar Airways and Air Italy.

In Milan on February 19th, during a crowded press conference, Meridiana, Italy’s long-established privately owned airline, announced an exciting new phase of growth and development with its new identity as Air Italy.

Mr. Marco Rigotti – Chairman of Alisarda and AQA Holding, His Excellency Mr. Akbar Al Baker – GCEO of Qatar Airways, Mr. Francesco Violante – Chairman of Meridiana, unveiled Air Italy’s fresh and modern brand identity and presented the new airline business plan, focusing on excellent passenger experience and the next generation of traveler, aimed at positioning itself as Italy’s leading airline.

Air Italy aims to have approximately 50 aircraft by 2022 and is already committed to receiving 20 of the brand new Boeing B737 MAX aircraft type from April 2018, over the next three years. Air Italy will also receive five Airbus A330-200 aircrafts this year from the Qatar Airways’ fleet, prior to these being further replaced by Boeing B787-800 Dreamliner modern plane, commencing May 2019.

Network destinations will also enjoy continued expansion, with new long-range routes from Milan to New York and Miami already announced recently, that will soon be followed by new short-haul routes connecting Milan and the airline’s long-range destinations to Rome, Naples, Palermo, Catania and Lamezia Terme. In September 2018 Air Italy will be launching four weekly flights from Milan to Bangkok. Three additional long-haul destinations will be opened by the end of the year.

Further plans also include strengthening the short-range network to improve connectivity and launching the first long-range destination from Rome Fiumicino in 2019. Air Italy aims to fly more than 50 year-round routes by 2022.

Commenting on the new airline identity and developments, Mr Marco Rigotti said: “Our ambition is strong now as it has been throughout our history, starting with the aim of assisting in the development of tourism in Costa Smeralda and, later, to develop the leisure and charter Italian marketplace”.

Over the last 10 years, Meridiana has witnessed the radical transformation of the European aviation industry, characterized by a fierce competition. Air Italy aims to be a leader in the global industry, thanks to the airline’s hub in Milan Malpensa, and the reinforced base of Rome Fiumicino, alongside the seasonal network from Olbia’s Costa Smeralda heritage base which is also the headquarters of the airline”-

Qatar Airways Group Chief Executive, His Excellency Mr Akbar al Baker, commented: “Qatar Airways has known the world over as the best airline in the world, as voted for in Skytrax 2017. It is with this ambition and dedication to the passenger experience that we will work together to build a sustainable airline alternative for the people of Italy and global travellers to and from this beautiful Country. With high quality and an affordable schedule of services in the domestic, regional and intercontinental segments, Air Italy will achieve global scale in both fleet and network expansion, offering high-quality premium class products across all flights on a modern fleet”.

Qatar Airways previously strengthened its commitment to Italy in 2017 with the acquisition of 49% of AQA Holding, the new parent company of Air Italy, while the previous sole shareholder Alisarda kept 51%.

Meridiana’s Chairman Mr Francesco Violante commented: “Air Italy has the ambition to reach a goal of transporting 10 million passengers per year by 2022 travelling to, from and via Italy. We expect more than 8 million of these to use Milan Malpensa airport. In support of this ambition, there is a great need to develop new skills and competencies amongst our people and for all to embrace as a fantastic opportunity. I wholeheartedly support this new effort”.

Meridiana has carried more than 100 million passengers to date as full-service carrier, operating both short-haul and long-haul flights. The company has more than 1400 dedicated employees, maintains codeshare partnerships with other major airlines, and is a full member of IATA and largest airline at Olbia Costa Smeralda Airport.

Flights and reservations:

Many thanks to Meridiana, Alisarda, Qatar Airways and Piti Spotter Club

Images: Gianluca Conversi